6 Strategies to Increase Your Chances of Securing a Brand Deal

December 02, 2025

Landing a brand deal requires more than just a large following—it demands strategic positioning, authentic engagement, and proof of real impact. This article breaks down six actionable strategies that can transform creators from hopefuls into sought-after partners. Industry experts share their proven tactics for standing out in a crowded marketplace and building partnerships that last.

  • Build One Credible Performance Proof Case Study

  • Interact With Brands Before You Pitch Them

  • Create a Personalized and Compelling Pitch

  • Develop a Strong Visual Brand Identity First

  • Lock in Your Signature Repeatable Moment

  • Establish Leverage Through Your Dedicated Fan Base

Build One Credible Performance Proof Case Study

If getting a brand deal were a game, I'd focus first on building one credible "performance proof" case study that shows I can reliably move a metric brand leaders already care about. For home and field service brands, that's usually booked jobs, average ticket value, membership sales, or first-time completion rate, not reach or impressions. I'd pick one offer, one main channel, and one local market, then track the numbers before and after in a way a commercial or marketing lead can skim in under two minutes and clearly see the % lift against those outcomes. Once you've got that kind of asset, every pitch stops being a personal introduction and turns into a business case that connects your work to their P&L.

Josiah Roche, Fractional CMO, JRR Marketing

Interact With Brands Before You Pitch Them

Treat pitching like dating--you wouldn't lead with a generic message to someone you don't know. One creator we helped started interacting with her dream brand two months before ever sending a pitch. She left thoughtful comments on their posts, made content inspired by their aesthetic, and tagged them in creative, natural ways. When she finally reached out via email, their response started with, "We've been watching you." That relationship led to a $12,000 deal, but more importantly, it felt organic--not like a cold pitch. Your first move should be getting on their radar.

Create a Personalized and Compelling Pitch

If getting a brand deal were a game, the one strategy that I would focus on first to level up my chances is creating a personalized and compelling pitch. That pitch should clearly show my unique value to the brand. I avoid the conventional "I love your brand" messages and demonstrate actual knowledge about their products and campaigns. I highlight what makes me different, including my engagement rate and previous successful partnerships. I make it easy for the brand to say "yes" by suggesting a quick call. Being clear on my worth and negotiating confidently helps me secure better deals. The genuine relationships I've built in the past set me apart in the competition.

Fahad Khan, Digital Marketing Manager, Ubuy Sweden

Develop a Strong Visual Brand Identity First

A brand needs to develop a visual identity that presents itself in a way that helps others instantly recognize its image. I dedicated all my time to showcasing our brand identity through visual elements, color schemes, and digital communication before reaching out to any potential partners. The clarity we established created a natural path for partnerships, rather than forcing us to actively chase them.

Brands want content that looks good, but more importantly, it needs to align with their own brand identity. Your brand becomes attractive to partners when your values, visual style, and overall energy come together to tell a cohesive story that speaks for itself.

Lock in Your Signature Repeatable Moment

Lock in a signature moment that brands can instantly associate with you. Not a theme, not a topic, but a repeatable beat that shows who you are when the pressure hits. Creators who win brand deals early usually have one thing they do better than everyone else. Maybe it's the way they break down a problem in thirty seconds, or how they capture reactions during chaotic scenes, or how they turn something ordinary into a story people actually feel. When brands see that pattern, they stop guessing what a partnership might look like. They can already picture the deliverable because you've shown it a dozen times on your own.

We see the same logic in our field at Ready Nation Contractors. The crews who get requested again aren't the loudest or the flashiest. They're the ones with a clear signature. Maybe they explain damage in a way homeowners understand, or they stay calm when a ceiling starts to sag. That consistency builds trust fast. Creators who present that same kind of reliable identity make brands feel safe spending money. It's your first real level-up move, and it sets the whole game in your favor.

Establish Leverage Through Your Dedicated Fan Base

You should establish leverage before making any contact with potential partners. Our team, along with our creator partners, has found success by developing dedicated fan bases that share our specific perspective. Brands evaluate potential partners based on their audience alignment, trust level, and ability to drive engagement. Your content needs to show sustained consistency, a clear niche focus, and authentic audience interaction. Once you establish that solid foundation, the pitch process shifts into more of a connection-based approach.

Hans Graubard, COO & Cofounder, Happy V